🔗 Share this article This Special Release Pikachu Promo Aims to Be Super Effective Against Speculators Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. Pokémon's creators and London's Natural History Museum will launch a pop-up shop stocked with special merchandise. Fans will find offerings including plush toys, art prints, and writing supplies that are inspired by the museum's aesthetic. For collectors, though, is a specially made Pikachu card, given as a gift with purchase for the pop-up. This shop will operate both the physical location to online from January 26 to April 19. Pokécology That Inspires the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume filled with stunning illustrations depicting Pokémon in their wild environments. The concept is the kind of research a Pokémon Professor might publish after trainers provide field notes, alternatively what Charles Darwin might have created if the Galapagos teemed with flying-types instead of birds. A key appeal stems from the book's scholarly approach, treating Pokémon as worthy of scientific inquiry. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology. Why This Promo Card Different The company regularly to issue to release cards for big events and brand collaborations. A lot such promotional cards often feature the famous electric rodent who serves as the franchise mascot. What distinguishes this latest promotion apart is its unusually large dimensions. While exact measurements have not been publicly disclosed, availability is guaranteed to be highly restricted, and fans limited to only a single card per purchase. Curbing Speculator Activity Per a company statement, some of the pop-up items will also be sold outside the museum walls. However, broader availability is slated for select retailers in the United Kingdom. Critically, fans cannot purchase the card via the online Pokémon Center. While speculator demand is a given, it appears they will have a difficult time stockpiling large numbers on this occasion. For those feeling left out, there is an alternative like Pokémon Fossil exhibit headed to the Windy City in the coming months. "Every penny of sales from the museum store and its web shop, which covers these items, go toward the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists who are conducting studies and finding answers to the planetary emergency," it says.